OSF HealthCare hired me to make promotional videos to promote the combination of their innovative services, OSF OnCall Urgent Care. It started off as 3 videos for a single audience in Chicago, IL but turned into a full campaign throughout Illinois.
Two audiences were focused from the start - younger people looking for an easy way to take care of health/injuries and parents in need of 24/7 access to health care for their children.
#1
The first project involved creating three videos - two that identified the target audiences separately, and one that included both. We wanted to showcase the ease and convenience of OSF OnCall while explaining what patients can expect from the service. The following is the video that showcased both mother/baby and young skateboarder:
#2
The second project was to create a video for TV Broadcast that announced and explained more about the combining of OSF HealthCare brands and how it was the same great care patients were already receiving, under a different name.
#3
The third project was to create a video that specifically targets parents needing to care for their children at night. The direction was to appeal to parents feeling overwhelmed having to care for their kids in a tiring situation.
